Continuing from Part I of this series, today we cover the next four essential steps to help you achieve the results you're looking for from your WordPress online store.
5. Mobile Responsive Design
More and more people are using a variety of mobile devices, which makes it essential for your website to be easy to use and look good on all types of devices. Mobile Responsive Design ensures your website looks and functions properly by automatically shrinking, zooming, or repositioning content depending on the screen size.
6. Use Live Chat
A large proportion of online shoppers reach their purchasing decision on websites that offer 24/7 live chat support. This is driven by the ability to stay in constant contact with you, which builds trust with customers. Real-time conversation contributes to high levels of satisfaction, which in turn supports the success of your online business.
7. Use Evidence of Product Quality
Post testimonials — in the form of written feedback, photos, or video content — from satisfied customers to convince potential buyers of the quality and value of your product. The most powerful form of advertising is word of mouth: before purchasing, most people seek opinions and recommendations from friends and acquaintances.
Given the intense competition in online retail, many people research and read product reviews before making a purchase decision. Here is how you can build trust:
- Publish testimonials from your existing customers;
- Draw on the advice of leading experts in your field;
- Upload any certificates or product attestations to your website;
- Keep your social media profiles active and up to date.
8. Streamline the Checkout Process
The order completion process should be as simple as possible. We advise you to avoid practices such as multi-page registration flows, especially on mobile devices.
First, make sure the "Add to Cart" button is clearly visible on every product page — when a user selects a product, they immediately look for the order button.
Sometimes completing an order can take too long given the amount of information users need to enter. It helps to add a progress indicator showing how many steps remain before the order is complete. When people can clearly see how much time is left, they are more patient and less likely to abandon their cart.
